These Terms of Service govern the relationship between DYZR (ABN: 48 825 788 140), trading as Keptly ("we", "us"), and any clinic or healthcare practice ("you", "the client") that engages our services. By engaging us, you agree to these terms.
What we provide
Keptly provides AI-assisted patient reactivation campaigns and related services to appointment-based healthcare clinics. The scope of each engagement is agreed in writing before work begins.
Our core offer is a reactivation campaign: we use your past-patient list to send personalised messages encouraging dormant patients to rebook, with the aim of generating bookings within 14 days.
The 14-day guarantee
For first-time clients engaging the reactivation campaign, we offer the following guarantee: if the value of patients rebooked within 14 days of campaign launch does not exceed your setup fee, we will waive the setup fee in full.
The guarantee applies to the setup fee only, not to the monthly retainer. "Value of patients rebooked" is calculated using the clinic's standard appointment rate for the relevant treatment type, multiplied by the number of confirmed bookings attributable to the campaign.
To qualify, the client must provide an accurate, complete patient list and make their booking system available to track rebookings. We track rebookings in a shared report. Both parties agree on the final count before any fee adjustment is made.
Pricing and payment
Setup fees and monthly retainer amounts are agreed before work begins and confirmed in writing. Standard ranges are $1,500 to $3,000 for setup and $1,000 to $2,000 per month for ongoing services. Your actual price depends on your clinic's size and scope.
Invoices are due within 7 days of issue. Monthly retainers are billed in advance. There is no lock-in contract; either party may cancel the retainer with 14 days written notice.
Your responsibilities
By engaging us, you confirm that:
- You have a lawful basis under the Privacy Act 1988 (Cth) to share your patients' contact information with us for the purpose of sending reactivation communications.
- Your patients have not opted out of marketing communications from your clinic.
- The patient list you provide is accurate and relates to patients of your clinic.
- You have reviewed and approved all campaign copy before it is sent. We will not send messages without your written approval.
- Your campaign activity complies with the Spam Act 2003 (Cth) and the AHPRA advertising guidelines applicable to your profession.
AHPRA compliance
We write campaign copy with AHPRA advertising guidelines in mind. However, you are the registered practitioner and you are responsible for ensuring that all communications sent on your behalf comply with your professional obligations. You must review and approve all copy before it is sent. If you believe any copy may breach your obligations, tell us and we will revise it.
Intellectual property
Campaign copy written specifically for your clinic is yours to keep and use. We retain the right to use our general processes, templates, and methodologies with other clients.
Limitation of liability
We provide our services with reasonable care and skill. We do not guarantee a specific number of rebookings, as results depend on factors outside our control including the quality of your patient list, your appointment availability, and patient behaviour.
To the maximum extent permitted by Australian law, our total liability for any claim arising from our services is limited to the fees paid by you in the 30 days preceding the claim. We are not liable for indirect, consequential, or incidental losses.
Nothing in these terms excludes any right or guarantee you have under Australian Consumer Law that cannot be excluded.
Confidentiality
Both parties agree to keep each other's confidential information private. Patient data provided to us is handled in accordance with our Privacy Policy and the data-handling agreement signed before any patient data is transferred.
Termination
Either party may end the monthly retainer with 14 days written notice to dylan@keptly.com.au. Fees for work already completed are payable. Setup fees are non-refundable after campaign launch (subject to the guarantee terms above).
Governing law
These terms are governed by the laws of New South Wales, Australia. Any disputes will be resolved in the courts of New South Wales.
Contact
DYZR (trading as Keptly)
ABN: 48 825 788 140
dylan@keptly.com.au